The hybris Difference
hybris B2C Commerce is a proven solution that enables businesses to optimize every customer interaction on a global scale. hybris B2C Commerce coordinates and streamlines sales across products, brands, geographies, and channels with comprehensive functionality, including:
- Multichannel support:
Simplify communication across multiple sales channels, such as online, print, and mobile by centrally storing your data. Manage multiple online shops and catalog versions on a single, Web-based, fully configurable platform.
- Centralized product and price information management:
Maintain and manage even the most granular information on products, variants, attributes, and international pricing to ensure consistency across channels.
- Integrated Web content management:
Edit Web sites from a browser and make content available across marketing channels.
- Role-based security:
Define user rights and personalize content, so customers only see information relevant to them.
- Customizable, browser-based administration interface:
Manage the system and your operation through easy, user-friendly online access.
- Support for regional currencies, conditions, and taxes:
Eliminate the headaches and challenges traditionally associated with “going global” by gaining the ability to instantly support multiple currencies and other region-specific conditions.
- Process automation:
Model, support, and monitor business processes online, making it easy to find and eliminate bottlenecks.
- Marketing automation:
Recruit, retain, up-sell, and cross-sell customers with targeted marketing campaigns, such as promotional notices or personalized newsletters.
- Full-spectrum recommendation engine:
Give customers automatic, personalized recommendations in real time, as well as cross-sell recommendations based on purchase history.
- Social media:
Interact with customers so you can optimize offerings based on their expressed needs. Exploit user-generated content to reduce costs for support and customer service.
- hybris Order Management:
Integrate order processes from different channels to enable a true 360-degree, cross-channel strategy.
- Search engine optimization:
Improve search engine rankings by adding rich metatags, product attributes, detailed product descriptions, and user-generated content, as well as guided navigation functionality and URL rewriting.
- Digital asset management:
Centrally manage all kinds of digital assets to enable a consistent multimedia brand across all channels.
- Advanced personalization:
Deliver personalized content based on behavior and profile to reduce drop off rates and increase conversion rates and average order value.
- Customer service:
Get a direct view into the customer’s cart to provide quality service fast, even for complex products.
- Store locator:
Send more traffic to your brick-and-mortar stores with store locator features that go beyond providing just directions by offering in-stock product information with click-and-collect, as well as coupons or promotions.