Magento is a feature-rich, professional Open Source eCommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online channel

Best Suitable for: Merchants who want a speedy setup with minimum Coding.

Magento General Feature List

Site Management
Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed. Administration Permission System Roles and Users. Fully 100% customizable design using templates. Content Management System for Informational Pages

Search Engine Optimization
100% Search Engine Friendly, URL Rewrites give full control of URL’s, Meta-information for products and categories, Auto-Generated Popular Search Terms Page

Analytics and Reporting
Integrated with Google Analytics, Sales Report, RSS feed for New Orders, Tax Report, Abandoned Shopping Cart Report, Low Stock Report, Search Terms Report, Coupon Usage Report, Total Sales Invoiced

Marketing Promotions and Tools
Polls, Newsletter Management, Landing Page Tool for Campaigns, Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products, Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories, Multi-Tier Pricing for quantity discounts, Customer Group-specific pricing and group-specific tier pricing, Up-sells in Shopping Cart, Cross-sells on product pages

Checkout, Payment and Shipping
One-Page Checkout, Integrated for real-time shipping rates from:
−− UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL, Integrated with, Amazon, PayPal, Authorize.net, Google Checkout and you can configure any 3rd party payment Gateway, Accept Checks/Money Orders, SSL security support for orders on both front-end and back-end, Accept gift messages per order and per item, Shipping to multiple addresses in one order, On-site order tracking from customer accounts

Catalog Management
Batch Import and Export of catalog, Batch Updates to products in admin panel, Google Base Integration , Virtual Products, Downloadable/Digital Products, Tax Rates per location, customer group and product type, Attribute Sets for quick product creation of different item types, Search Results rewrites and redirects, RSS feed for Low Inventory Alerts

Product Browsing
Multiple Images Per Product, Product Image Zoom-in Capability, Product Reviews, Related Products, Multi-Tier Pricing Upsell, Product Option Selection, Grouped Products View, Send to a Friend with Email

Catalog Browsing
Layered / Faceted Navigation for filtering of products in categories and search, Flat Catalog Module for Improved Performance with large catalogs, Static Block tool to create category landing pages, Ability to assign designs on category and product level (unique design per product/category), Configurable search with auto-suggested terms, Cross-sells, Up-sells and Related Items

Customer Accounts
Order status and history, Re-orders from account,  Address Book with unlimited addresses,  Wishlist with ability to add comments,  Email or Send RSS feed of Wishlist,  Newsletter Subscription management,  Product Reviews submitted,  Product Tags submitted,  Downloadable/Digital Products,  -  Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recent reviews and recent tags

Recurring Payment Profiles

• Gift Registry
• Customer Attribute Management
• Full Page Caching
• Automated Email Marketing Reminders
• Order Archiving
• Reward Points System
• CMS+, Enhanced Content Management System
• Rich Merchandising Suite (RMS)
• Targeted Customer Segmentation, Merchandising and Marketing Personalization Zones
• Content Staging and Merging. Support for On-Demand and Scheduled -Merges and Rollbacks of Content
• Private Sales Including Events, Invitations and Category Access Permissions
• Administrator Permission Roles on Website and Store Levels
• Logging of Administrator Actions
• Customer Store Credits
• Strong Data Encryption