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33% of retailers now operate a mobile channel
Retailers are increasingly focusing on new point-of-sale technology to meet the demand for immediate gratification and mobile is playing a key role, according to a new survey from Boston Retail Partners.
Retailers are continuing to expand into mobile retailing with more than 33 percent operating a mobile channel compared to 12 percent last year. Of the retailers surveyed, 7 percent have already implemented a mobile POS system while another 52 percent plan to do so in less than two years, 19 percent plan to do so in more than two years and 22 percent have no plans for a mobile POS.
“Mobile is driving retailers to change the way they do business,” said Ken Morris, principal at Boston Retail Partners, Boston.
“There are really three channels retailers play in – bricks and mortar, Web and mobile,” he said. “Mobile is really making them rethink the other two channels.”
- Source (www.mobilecommercedaily.com)
